recap from team call 9/16/2014

Wow what an awesome call last night with Lisa S.  our director of sales east coast!

In case you missed it here are some notes I jotted down during the call

• Fall statistics

• August 1-15 
• 86 shows nationwide
• $746.00 average trunk show 
• 5.7 people attended trunk show
• people purchased an average of 1.7 pieces
• September 1-14
• 91 shows nationwide
• $1000.00 average trunk show
• 6.7  people attended trunk shows
• people purchased an average of 2.23 pieces

We are truly a fashion company now

• 20% of all orders from fall have included a ponte pant 
• 24% of all orders from fall have included fashion pieces

Be a business partner not a pushy sales person

• If we are pushy the hostess will back out of hosting a trunk show previously scheduled
• If we are pushy the customer will buy something she did not necessarily like and then never come back
• If we are a business partner we will be able to secure hostesses and trunk shows
• If we are a business partner we will be able to  help a customer find what she truly needs and she will be our customer long term

The first thing to do is take an interest in her, reassure her of any obstacles she may have, ask again for a date

Never leave a party without a date written down-- the "let me get back with you" line is only going to cause a lot of work and frustration on both you and the potential hostess-- nail down a date the night of the show and then call for a followup to make sure that the date is going to work.

Everyone was e-mailed a copy of the handout we used during the call 

If you have any questions please let us know
Danielle C
rr.daniellec@gmail.com